One step forward, four steps back
I have been purposefully neglecting a number of things on the publishing side of the business over the past eight months and it has thoroughly come back to bite me in the posterior. I was drafting MK2 with a ton of momentum and, dare I say, enjoying myself. Why stop doing the fun stuff for the drudgery? This is the equivalent to staying indoors to play video games for eight months while neglecting your yard. Guess what happens when you finally emerge into the light?
On the plus side MK2 is 75% done and I am itching to start writing act three and wrapping it up. It’s that very itch that forced me to stop and take care my proverbial front yard. I was at a good stopping point and decided to use that itch as motivation to get through the less pleasant stuff of running a publishing business. I was hoping for a day or two delay, maybe a week.
One month later, I think I’m finally ready to start drafting again. It all started innocently enough with some weird emails I was getting from newsletter hosting service. I noticed over the course of months that when they emailed me to notify me of new signups, several people would sign up more than once. I scratched my head and went on happily drafting.
When I finally signed into the newsletter host, I saw the truth. They had changed the terms of their free plan to be less than 500 subscribers with no automation. I had 1800. People were signing up once, wondering where the link to the free story was, and then signing up again when it never came. And thus started a month-long saga.
First, I’m not opposed to paying for a service, but this is thread-bare, lone-author publishing endeavor. The hosting provider wanted $100 a month at my subscriber count. That’s my entire budget for a non-publishing year, and aside from the automation, I send one campaign email about once a year. So, no.
I found another provider that meets my needs, but now I have to update all the newsletter sign up links on my website and in all my books. Tedious, but not difficult, right? Well, mostly right. Back to that thread-bare, lone-author part. I had a website admin manage my website for years—it was a skill I really didn’t want to have to learn and was happy to outsource it. Alas, inflation being what it’s been, prices rose to the point that I couldn’t afford it anymore.
The problem is that the website was built back around 2015, it’s almost ten years old with as custom tools. It was built with PHP 5, but now we’re on PHP 8. I’m sure the developer know how to deal with all this. Me? Took me much longer. The website was never really down, but the ability to update it behind the scenes is where the problem lay. At any rate, I got it working again. I won’t go into the details, but it was very much like whack-a-mole. And I’m not going to claim I understand it. My goal was to get it back to serviceable and its there.
I’m hoping I can keep it limping along until I’m ready to release the MK series at which point I will need a more thorough website refresh. But for now, I can get back to drafting—after I clean up my office of course.